AB587-ASA1,8,1211 b. Use in this state the brand name, trademark or logo of a public utility or
12out-of-state utility.
AB587-ASA1,8,1413 c. Use in this state any type of marketing identification that resembles a type
14used by a public utility or out-of-state utility.
AB587-ASA1,8,1615 d. Provide any information about its customers in this state to a public utility
16or out-of-state utility.
AB587-ASA1,8,1917 e. Participate with a public utility or out-of-state utility in any marketing
18activity in this state, including advertising, sales calls, proposals to existing or
19potential customers or trade shows, conferences or similar events.
AB587-ASA1,8,2220 2. A public utility may not provide an affiliated interest with advertising or
21promotional space on any form of communication, including a bill envelope, to a
22customer or potential customer of the public utility.
AB587-ASA1,8,2523 (d) Nondiscrimination. 1. A public utility may not treat its customers who are
24also customers of an affiliated interest any differently than the public utility treats
25its customers who are not also customers of an affiliated interest.
AB587-ASA1,9,4
12. An affiliated interest may not treat its customers in this state who are also
2customers of a public utility or out-of-state utility with which the affiliated interest
3is affiliated any differently than the affiliated interest treats its customers who are
4not customers of the public utility or out-of-state utility.
AB587-ASA1,9,85 (e) Providing certain information to customers. Except as directed by the
6commission, a public utility may not provide its customers with any information
7about persons who provide heating, ventilating, air conditioning, plumbing or
8electrical services or who sell, lease or repair appliances.
AB587-ASA1,9,14 9(7) Private cause of action and forfeiture. A public utility or affiliated
10interest that violates this section or rules promulgated under this section is liable to
11any person injured by the violation for 3 times the amount of damages incurred as
12a result of the violation, together with costs and, notwithstanding s. 814.04 (1),
13reasonable attorney fees, and shall forfeit $2,000 for each violation. Each day of
14violation is a separate violation.
AB587-ASA1, s. 2 15Section 2. 196.374 (1) of the statutes is renumbered 196.374 (1) (intro.) and
16amended to read:
AB587-ASA1,9,1717 196.374 (1) (intro.) In this section "utility":
AB587-ASA1,9,18 18(b) "Utility" means a class A gas or electric utility, as defined by the commission.
AB587-ASA1,9,25 19(1g) Every utility shall spend annually contribute at least 0.5% of its total
20annual operating revenues on to fund the programs designed to promote and
21accomplish energy conservation
established by the commission under sub. (1r) (a).
22The commission may require a utility to spend annually for the purpose of promoting
23and accomplishing energy conservation,
contribute an amount which is more or less
24than 0.5% of its annual operating revenues if, after notice and hearing, the
25commission finds that the expenditure of such amount requirement is in the public

1interest. Except as provided in s. 196.035 (2) (b) or sub. (1r) (b), a utility, other than
2a municipal utility, may not provide energy conservation services to consumers,
3either directly or through a contract or any other arrangement with another person.
AB587-ASA1, s. 3 4Section 3. 196.374 (1) (a) of the statutes is created to read:
AB587-ASA1,10,75 196.374 (1) (a) "Municipal utility" means a utility that is, or is owned or wholly
6operated by, a municipal electric company, as defined in s. 66.073 (3) (d), or a city,
7village or town.
AB587-ASA1, s. 4 8Section 4. 196.374 (1r) of the statutes is created to read:
AB587-ASA1,10,159 196.374 (1r) (a) The commission shall establish programs funded under sub.
10(1g) that promote and, to the extent practicable, accomplish energy conservation.
11The commission shall develop a request-for-proposals procedure for selecting
12persons to administer or implement the programs established under this paragraph.
13Except as provided in par. (b), a utility, other than a municipal utility, may not
14participate in the administration or implementation of a program established under
15this paragraph.
AB587-ASA1,10,1916 (b) The commission may require a utility, other than a municipal utility, to
17administer or implement a program established under par. (a) for low-income
18customers. The commission shall promulgate a rule that defines "low-income
19customers" for purposes of this paragraph.
AB587-ASA1, s. 5 20Section 5. 196.374 (2) of the statutes is repealed.
AB587-ASA1, s. 6 21Section 6. 196.374 (2m) of the statutes is created to read:
AB587-ASA1,10,2522 196.374 (2m) (a) A utility may engage in efforts to educate consumers about
23energy conservation, but, except for a municipal utility, may not identify, recommend
24or suggest any specific person that provides energy conservation services or brand
25of product that is used for energy conservation.
AB587-ASA1,11,4
1(b) Except for contributions under sub. (1g) or the administration or
2implementation of programs under sub. (1r) (b), a utility, other than a municipal
3utility, may not provide any financial assistance to a consumer with respect to any
4energy conservation effort undertaken by or on behalf of the consumer.
AB587-ASA1, s. 7 5Section 7. 196.52 (3) (a) of the statutes is renumbered 196.52 (3) (a) (intro.)
6and amended to read:
AB587-ASA1,11,77 196.52 (3) (a) (intro.) In this subsection, "contract:
AB587-ASA1,11,14 81. "Contract or arrangement" means a contract or arrangement providing for
9the furnishing of management, supervisory, construction, engineering, accounting,
10legal, financial, research, development or similar services and any contract or
11arrangement for the purchase, sale, lease or exchange of any property, right, or thing,
12or for the furnishing of any service, property, right, or thing, other than management,
13supervisory, construction, engineering, accounting, legal, financial or similar
14services.
AB587-ASA1,11,23 15(am) Except as provided under par. (b), unless and until the commission gives
16its written approval, any contract or arrangement is not valid or effective if the
17contract or arrangement is made between a public utility and an affiliated interest
18after June 7, 1931. Every public utility shall file with the commission a verified copy
19of any contract or arrangement, a verified summary of any unwritten contract or
20arrangement, and any contract or arrangement, written or unwritten, which was in
21effect on June 7, 1931. The commission shall may approve a contract or arrangement
22made or entered into after June 7, 1931, only if it shall clearly appear and be
23established upon
all of the following conditions are met:
AB587-ASA1,12,12 242. After investigation, the commission determines that it the contract or
25arrangement
is reasonable and consistent with the public interest and does not

1result in a violation of s. 196.035 (6) or 196.795 (5) (f)
. The commission may not
2approve any contract or arrangement unless satisfactory proof is submitted to the
3commission of the cost to the affiliated interest of rendering the services or of
4furnishing the property or service to each public utility or of the cost to the public
5utility of rendering the services or of furnishing the property or service to each
6affiliated interest. No proof is satisfactory under this paragraph subdivision unless
7it includes the original (or verified copies) of the relevant cost records and other
8relevant accounts of the affiliated interest, or an abstract of the records and accounts
9or a summary taken from the records and accounts if the commission deems the
10abstract or summary adequate. The accounts shall be properly identified and duly
11authenticated. The commission, where reasonable, may approve or disapprove a
12contract or arrangement without submission of the cost records or accounts.
AB587-ASA1, s. 8 13Section 8. 196.52 (3) (a) 2. of the statutes is created to read:
AB587-ASA1,12,1514 196.52 (3) (a) 2. "Exempt real property" has the meaning given in s. 196.795
15(1) (fm).
AB587-ASA1, s. 9 16Section 9. 196.52 (3) (am) 1. of the statutes is created to read:
AB587-ASA1,12,2117 196.52 (3) (am) 1. If the contract or arrangement involves an activity related
18to the sale, lease or service of appliances, as defined in s. 196.795 (1) (b), or the
19performance of energy conservation, plumbing, electrical, heating, ventilating, air
20conditioning or sheet metalworking contracting services, the activity or service is
21performed in or on exempt real property.
AB587-ASA1, s. 10 22Section 10. 196.52 (3) (b) 1. of the statutes is amended to read:
AB587-ASA1,13,823 196.52 (3) (b) 1. The Except for a contract or arrangement specified in par. (am)
241. that involves an activity or service that is performed on exempt real property, the

25requirement for written approval under par. (a) (am) shall not apply to any a contract

1or arrangement if the amount of consideration involved is not in excess of $25,000
2or 5% of the equity of the public utility, whichever is smaller, and does not apply to
3a telecommunications utility contract or arrangement. Regularly recurring
4payments under a general or continuing arrangement which aggregate a greater
5annual amount may not be broken down into a series of transactions to come within
6the exemption under this paragraph. Any transaction exempted under this
7paragraph shall be valid or effective without commission approval under this
8section.
AB587-ASA1, s. 11 9Section 11. 196.52 (3) (c) 1. of the statutes is amended to read:
AB587-ASA1,13,1110 196.52 (3) (c) 1. May not waive the requirement of the submission of cost
11records or accounts under par. (a) (am);
AB587-ASA1, s. 12 12Section 12. 196.52 (3) (c) 2. of the statutes is amended to read:
AB587-ASA1,13,1513 196.52 (3) (c) 2. Shall review the accounts of the affiliated interest as they relate
14to the contract or arrangement prior to the commission approving or disapproving
15the contract or arrangement under par. (a) (am); and
AB587-ASA1, s. 13 16Section 13. 196.52 (3) (d) of the statutes is created to read:
AB587-ASA1,14,217 196.52 (3) (d) On the effective date of this paragraph .... [revisor inserts date],
18each public utility and affiliated interest that, before the effective date of this
19paragraph .... [revisor inserts date], have entered into a contract or arrangement that
20involves an activity related to the sale, lease or service of appliances, or that involves
21the performance of energy conservation, plumbing, electrical, heating, ventilating,
22air conditioning or sheet metalworking contracting services, shall terminate the
23contract or arrangement if the activity or service is not performed in or on exempt
24real property. In this paragraph, "public utility" does not include a public utility that

1is, or is owned or wholly operated by, a municipal electric company, as defined in s.
266.073 (3) (d), or a city, village or town.
AB587-ASA1, s. 14 3Section 14. 196.52 (4) (a) of the statutes is amended to read:
AB587-ASA1,14,104 196.52 (4) (a) In any proceeding, whether upon the commission's own motion
5or upon application or complaint, involving the rates or practices of any public utility,
6the commission may exclude from the accounts of the public utility any payment or
7compensation to or from an affiliated interest for any services rendered or property
8or service furnished under an existing contract or arrangement with an affiliated
9interest under sub. (3) (a) unless the public utility establishes the reasonableness of
10the payment or compensation
(am).
AB587-ASA1, s. 15 11Section 15. 196.52 (6) of the statutes is amended to read:
AB587-ASA1,14,2212 196.52 (6) If the commission finds upon investigation that a public utility, other
13than a telecommunications utility, is giving effect to a contract or arrangement
14without the commission's approval under this section, the commission shall issue a
15summary order directing that public utility to cease and desist from making any
16payments, receiving compensation, providing any service or otherwise giving any
17effect to the contract or arrangement until the contract or arrangement receives the
18approval of the commission. The circuit court of Dane county may enforce the order
19to cease and desist by appropriate process, including the issuance of a preliminary
20injunction, upon the suit of the commission and may require a public utility to forfeit
21$2,000 for each day that the public utility has given effect to a contract or
22arrangement without the commission's approval
.
AB587-ASA1, s. 16 23Section 16. 196.52 (7m) of the statutes is created to read:
AB587-ASA1,15,224 196.52 (7m) A public utility who violates sub. (3) (am) is liable to any person
25injured as a result of the violation for 3 times the amount of damages incurred as a

1result of the violation, together with costs and, notwithstanding s. 814.04 (1),
2reasonable attorney fees.
AB587-ASA1, s. 17 3Section 17. 196.59 of the statutes is amended to read:
AB587-ASA1,15,9 4196.59 Merchandising by utilities. Each public utility engaged in the
5production, transmission, delivery or furnishing of heat, light or power either
6directly or indirectly to or for the use of the public shall keep separate accounts to
7show any profit or loss resulting from the sale of appliances or other merchandise.
8The commission may not take the profit or loss into consideration in arriving at any
9rate to be charged for service by the public utility.
AB587-ASA1, s. 18 10Section 18. 196.795 (1) (b) of the statutes is amended to read:
AB587-ASA1,15,1511 196.795 (1) (b) "Appliance" means any equipment used directly for lighting,
12cooking, drying, water tempering, space heating, space cooling or space ventilation.
13"Appliance" does not include equipment or devices which monitor or control the
14primary energy supply or source for any equipment used directly for lighting,
15cooking, drying, water tempering, space heating, space cooling or space ventilation.
AB587-ASA1, s. 19 16Section 19. 196.795 (1) (fm) of the statutes is created to read:
AB587-ASA1,15,1817 196.795 (1) (fm) "Exempt real property" means real property that satisfies any
18of the following:
AB587-ASA1,15,1919 1. A public utility has an ownership or leasehold interest in the real property.
AB587-ASA1,15,2120 2. Except for real property that is an improvement, a public utility has an
21easement in the real property.
AB587-ASA1,15,2422 3. A public utility that is owned or operated wholly by a municipality or
23municipal electric company or a municipality or municipal electric company has an
24ownership or leasehold interest in the real property.
AB587-ASA1,16,2
14. A cooperative association, as defined in s. 196.035 (1) (bg), has an ownership
2or leasehold interest in the real property.
AB587-ASA1, s. 20 3Section 20. 196.795 (1) (ik) of the statutes is created to read:
AB587-ASA1,16,54 196.795 (1) (ik) "Municipal electric company" has the meaning given in s.
566.073 (3) (d).
AB587-ASA1, s. 21 6Section 21. 196.795 (1) (im) of the statutes is created to read:
AB587-ASA1,16,77 196.795 (1) (im) "Municipality" means a city, village or town.
AB587-ASA1, s. 22 8Section 22. 196.795 (5) (q) 1. of the statutes is repealed.
AB587-ASA1, s. 23 9Section 23. 196.795 (5) (q) 2. (intro.) of the statutes is renumbered 196.795 (5)
10(q) and amended to read:
AB587-ASA1,16,1911 196.795 (5) (q) Except as provided under subd. 3., no No public utility affiliate
12or its subsidiary or a joint venture or partnership having a utility affiliate or its
13subsidiary
as a member or partner may, in the service territory of the public utility
14affiliate,
sell at retail, lease, install, maintain or service any appliance that uses as
15its primary energy source energy supplied by that public utility affiliate under rates
16and tariffs approved by the commission,
unless the appliance is located in facilities
17owned or operated by that public utility affiliate or its subsidiary or unless the
18appliance is sold, leased, installed, maintained or serviced:
located on exempt real
19property.
AB587-ASA1, s. 24 20Section 24. 196.795 (5) (q) 2. a. of the statutes is repealed.
AB587-ASA1, s. 25 21Section 25. 196.795 (5) (q) 2. b. of the statutes is repealed.
AB587-ASA1, s. 26 22Section 26. 196.795 (5) (q) 2. c. of the statutes is repealed.
AB587-ASA1, s. 27 23Section 27. 196.795 (5) (q) 3. of the statutes is repealed.
AB587-ASA1, s. 28 24Section 28. 196.795 (5) (q) 4. of the statutes is repealed.
AB587-ASA1, s. 29 25Section 29. 196.795 (7) (a) 2. of the statutes is repealed.
AB587-ASA1, s. 30
1Section 30. 196.795 (7) (a) 3. of the statutes is amended to read:
AB587-ASA1,17,32 196.795 (7) (a) 3. Conduct a business that is functionally related to the
3provision of utility service or to
the development or acquisition of energy resources.
AB587-ASA1, s. 31 4Section 31. 196.795 (9m) of the statutes is amended to read:
AB587-ASA1,17,145 196.795 (9m) (title) Private cause of action and forfeiture. Any company in
6a holding company system which does, causes or permits to be done any prohibited
7action under sub. (5) (c) to (dr), (f), (h), (k), (n), (q), (r) or (s), or fails to comply with
8any term, limitation or condition imposed under sub. (2) (e) or (f) consistent with sub.
9(5) (c) to (dr), (f), (h), (k), (n), (q), (r) or (s), is liable to any person injured thereby in
10treble
for 3 times the amount of damages sustained in consequence incurred as a
11result
of the prohibited action or failure to act, together with costs and,
12notwithstanding s. 814.04 (1), reasonable attorney fees, and shall forfeit $2,000 for
13each violation or failure to comply. Each day of violation or failure to comply is a
14separate violation or failure to comply
.
AB587-ASA1, s. 32 15Section 32. Initial applicability.
AB587-ASA1,17,2016 (1) Contracts or arrangements with affiliates. The treatment of sections
17196.52 (3) (am) 1. and 196.795 (1) (b) of the statutes, the renumbering and
18amendment of section 196.52 (3) (a) of the statutes and the creation of section 196.52
19(3) (a) 2. of the statutes first apply to contracts or arrangements entered into,
20renewed, extended or modified on the effective date of this subsection.
AB587-ASA1,17,2421 (2) Separation between public utilities and affiliated interests. The
22treatment of sections 196.035, 196.52 (3) (a) 2. and 196.795 (1) (b) of the statutes first
23applies to contracts for leases, sales or purchases or transactions that are entered
24into, renewed, extended or modified on the effective date of this subsection.
AB587-ASA1,17,2525 (3) Forfeitures and attorney fees.
AB587-ASA1,18,2
1(4) The treatment of section 196.795 (9m) of the statutes first applies to
2violations or failures to comply that occur on the effective date of this paragraph.
AB587-ASA1,18,53 (5) The treatment of section 196.52 (6) and (7m) of the statutes first applies to
4contracts to which a public utility gives effect on, and violations that occur on, the
5effective date of this paragraph.
AB587-ASA1, s. 33 6Section 33. Effective date.
AB587-ASA1,18,87 (1) This act takes effect on the first day of the 18th month beginning after
8publication.
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